How Sales and Marketing Can Benefit from RPA

In many business organizations, the sales and marketing departments are some of the highest revenue generators. To generate leads and drive growth, you want to free up your sales team to do what they do best: sell. Businesses large and small are finding that they can maximize the sales and marketing departments’ time by removing the barriers that are keeping these employees from executing in their valuable roles. Sales and Marketing teams spend the majority of their time for repetitive and time consuming tasks. Therefore, they only have a limited amount of time for targeted operational and actual sales to generate more revenue. RPA (Robotic Process Automation) can be used to reduce the repetitive and tedious day-to-day tasks and bring more efficiency and creativity in sales and marketing. RPA combines software robots with business defined rules to automate tasks on behalf of an employee.

An RPA implementation within your sales and marketing CRM system can play a vital role in customer service practices for both B2B and B2C organizations. Customer centers or sales-engaging departments can keep track of everything happening in the customer life cycle, and will always reference up-to-date information in the process.

In the realm of sales and marketing, maintaining an accurate database of customer information is critical for cultivating, nurturing and retaining customer relationships. Often in business, CRM databases are one of the most cross functional tools across departments, which makes them more prone to human error. Automating your CRM system through an RPA integration, takes the manual human tasks out of the equation, eliminating errors that strain customer relationships. Some challenges sales and marketing teams face are the following:

• Excessive dependence on manual labor

• Time-consuming and error prone manual processes

• Expensive and high-maintenance policy administration systems

• Customer dissatisfaction due to late deliveries

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