Businesses today need to do more with less. Faced with added security risks, modern workforce expectations and advancing technology, it’s easy to lose sight of what really matters: serving customers and strengthening the business. To ensure success, businesses need to deploy methods that can help them reach their internal targets at the lowest cost possible. And in this respect, BI takes on a very important role. Modern business and organizations strive on data. We’re talking of data that accumulates day in and day out, and that becomes what many call big data. On its own, data that keeps growing everyday has no tactical or strategic benefit to a business. But when that data is processed and analyzed to unravel trends, patterns, and other useful insights, then data becomes an asset that provides real value to a business or organization. Extracted information can provide you useful insights on what is going on inside and outside your organization which you can use as basis for crucial decisions.