The Rise of CBD: Why is CBD Everywhere?

One of the biggest trends in self-care, health, and beauty today is the rise of cannabidiol products, popularly known as CBD. Found in the cannabis or marijuana plant, CBD is a naturally-occurring compound that’s gained momentum for the host of alternative-care therapeutic properties it offers. CBD does not produce any psychotropic or intoxicating effects – that is, CBD users do not experience the high that is associated with marijuana. CBD products are being sold to treat chronic pain, anxiety, depression, and joint health with a host of other potential treatments touted by brands, consumers, and advocacy groups every day. As we continue to see outbreaks of the novel coronavirus surging, it is becoming vital to maintain your physical health during this epidemic, it’s important not to overlook mental and spiritual well-being. An increasing number of consumers are turning to cannabinoids (CBD) to safeguard all three. In a surprising turn of events, cannabis is on the list of potential treatments to cure and prevent the novel coronavirus. While researchers are exploring many different possibilities in combating COVID-19, some researchers are looking into whether cannabis or cannabis derived CBD might offer benefits for those suffering from severe forms of this infection. With the increase of these products in the marketplace, retailers are faced with the decision of joining the bandwagon or staying on the sidelines. CBD in retail is becoming more prevalent and many companies are struggling with the regulatory implications

With COVID-19, there has been a wider focus on staying healthy and boosting immune systems which is driving consumers to all sorts of health-focused products including CBD. With social distancing measures still in place and retail operations seeing swings in sales, cannabis businesses that offer an e-commerce platform are seeing a surge in business. Fortunately, many of the physical retailers who stock CBD products into the ‘stay open’ category despite a country-wide lockdown so some consumers are bulk buying their usual products while others are turning to e-commerce and CBD deliveries. This demonstrates how quickly some companies have adapted and employed innovative ways to keep their businesses afloat.

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